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Social media has exploded as an industry and changed the way businesses interact with their customers.

…t a real hip-hop maven and this site was actually developed by Sony. Guess we were trying to be just a little too clever. From this point forward, we will just stick to making cool products, and use this site to give you nothing but the facts on the PSP.
-Sony Computer Entertainment America.
Apparently, we didn’t learn the lesson about honesty all that well. Which is especially ludicrous given the fact that the target audience was already in love with the product.
4. Wal-Martbook. Wal Space. Wal-Fail
Remember The Hub? You know, the big social media forum for teens who really love hanging out at Wal-Mart? Wait, you don’t remember? Maybe that’s because their attempt at duplicating MySpace only lasted 10 weeks. Trying to convince the youth of America to talk about how much they love Wal-Mart might be the most unlikely scenario ever dreamed up by corporate America. The fact that it got approved is a testament to the chutzpah of whoever dreamed up the idea.

When you engage in social media, at least try to look…

The rest is here:
6 Popular Brands That Got The Taste of Social Media Backlash

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This entry was posted on Tuesday, January 26th, 2010 at 9:48 pm and is filed under News. You can follow any comments to this entry through the RSS 2.0 feed. You can leave a comment, or trackback from your own site.