How to Succeed in Business? Follow the Grateful Dead

They bypassed Ticketmaster.

…/ Please read the Online Marketing Blog comment policy. ElenaI sat in on a webinar with David Scott last year and when he mentioned The Dead, a very Very VERY large smile came to my face. Aside from my personal connection with this topic (as a deadhead and PR pro), he is absolutely spot on with this. By doing what everyone else thought was bad practice in the music industry (i.e. encouraging free distribution of their music), this band made millions, encouraged decades of lifelong fans, and spawned an entire genre of jam-bands who model after The Dead. Some of those bands also make millions with this approach, and the jam-band scene drives the live music industry. We live in a digital world and media IS and WILL be shared. I am all about following The Dead’s model and distributing great, unique content to fuel SEO. Nice job David, I’m excited for the read… Dave CurrierThis reminds me a lot of NASCAR. Those guys encourage you to bring your own beer to races, hang out with the fans, take pictures and…

Go here to read the rest:
How to Succeed in Business? Follow the Grateful Dead

Related posts:

  1. What David Lee Roth Can Teach You About Business
  2. How the internet affects Porter’s 5 forces model
  3. Activity Streams: The Future of Social Media For Business
  4. Promoting Your Business With Social Media
  5. Does giving away best-selling e-books make business sense?

Tags: , , , , , , , , ,

This entry was posted on Thursday, July 29th, 2010 at 1:00 pm and is filed under News. You can follow any comments to this entry through the RSS 2.0 feed. You can leave a comment, or trackback from your own site.

Leave a comment


close Variations of: 'how to succeed in business follow the grateful dead'