Magazines News Stand Sales Fall 9.1 %



Newsstand sales decline for magazines in the second half of 2009, and overall circulation drops as well..39.3 million………….

…and Redbook, down 30.1 percent to 126,000.
Newsstand sales tend to be driven by the economy and are a more timely indicator of a magazine’s vitality than subscriptions, which tend to lag and which can be driven by heavy discounting. While newsstand sales are a small percentage of most magazines’ circulation, they are a profitable part of it publishers typically charge only a fraction of the newsstand price for a subscription copy.
Overall circulation, including subscriptions, fell 2.23 percent. There were some bright spots. A magazine called Off-Road Adventures had the highest percentage increase, with overall circulation rising 483 percent…

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Magazines News Stand Sales Fall 9.1 %

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