Small businesses thriving with social media

Emphasizing social media marketing is part of a growing trend among small businesses looking to save money while communicating with customers in a forum they prefer.

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By offering discounts and other special offers through social media, Berry Chill has boosted traffic to its flagship State Street location to more than 1,000 customers a day, while also promoting its location at Ogilvie Transportation Center and one opening later this month in Lincoln Park. Twitter followers get “Sweet Tweet” deals that they can redeem by showing the tweet on their phone at the register, Farah said. By emphasizing social media marketing over traditional advertising, Berry Chill is part of a growing trend among small businesses looking to save money while communicating with customers in a forum they prefer. Establishing a presence through social media can help a company “be the trusted source in your industry,” said Mike Goodman, chief executive at e-Conversation Solutions, who spoke on social media marketing at a recent Illinois Small Business Week seminar sponsored by the U.S. Small Business Administration and Score. “It shortens your sales cycle and lowers your cost,” he said. Still,…

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Small businesses thriving with social media

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