Social media marketing campaigns are proving to be goldmines rich with customer engagement and insight that companies wouldn’t likely have otherwise.
…As a leading participant in Dew Labs, I can honestly say that the Mountain Dew team is being true to their word here. I have been perpetually skeptical about the attitude of corporate big-wig marketers to the demographics they market to. But in Dew Labs, we the consumers are getting a voice and - most significantly - are being listened and reacted to. I think that this is good marketing in the short term as well as long. This feeling we have been getting of being important and that we posses valuable ideas has created a collection of highly motivated fans who are willing, even excited, to promote Mountain Dew on their own… it truly is an amazing strategy they have used. Check out this blog created by a Dew Labs member (dewlabs.blogspot.com) and there are several Mountain Dew twitter accounts tweeting for Mountain Dew, Dew Labs, and each of the flavors that were entirely initiated by excited fans. Cassie RiceThis looks really similar to what Vitamin Water did. They should at least try to come up with…
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Social Media Marketing: How Pepsi Got It Right
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