We talked with five ad pros to find out what they predict for the future of social media marketing.
…you might even consider including a few highly technical, very creative engineers in your creative team, not just as part-time or freelance collaborators.Groups and Friends: The Power of the Hive MindIf you want to get inside your clients’ customers’ heads, just take a look at what their friends and peers are doing, saying and buying.We asked David Armano, Senior Vice President at Edelman Digital, if he thought group or friend buying behavior could be used as a recommendation system for goods and services. His answer was resoundingly affirmative. If the numbers behind Groupon’s recent success with The Gap is any indicator, the answer is yes. For reference, the partnership between the group-buying site and the national retailer completely smashed sales records for both entities with a simple digital coupon.But group buying is most powerful when combined with sharing across social networks. The key, continued Armano, is that the group buying activity needs to be be present in your friends’ streams. Combine…
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The Future of Ad Agencies and Social Media
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