The Refresh Everything project donates $1.7 Million per month to projects that promote local communities. Here are some odd projects that bend the definition of “Social Good.”
…As one of the most expensive/innovative marketing campaigns ever launched, Pepsi’s Refresh Everything is the beverage behemoth’s attempt to make a positive impact using charitable donations and digital media. Every month, Pepsi gives away $1.7 Million to user-submitted social projects. However, some of these submissions are just odd. Below are a few projects that put a bizarre spin on social good.
Newark Now ($250k)
Concept: Create a Social Media Video Project Around the People of Newark
Ever since Cory Booker put Newark back on the map with his Batmanesque Night Patrols, local organizations have joined in to rebuild the city’s reputation. Newark Now’s potential contribution is How I See It, a social media-based initiative that will provide Newarkians with the tools necessary to share their local pride.
Dress a Prom Date ($5K)
Concept: Provide Free Tuxedos for Underprivileged Prom Goers
Listen. I hated prom. Between the ill-fitting tux, my awkward dancing and a crying date, it was a night I’ve blocked from…
Originally posted here:
Roller Derbys, Tuxedos and Other Odd Excuses for Charity
- Related posts on family definition
- How can I get over my embarrassment of my hugely redneck family?
- Some Disturbing Thoughts on the Eve of Obamacare « The American …
- Dollar Scores: March 14 | Dollar Store Crafts
- Related posts on home family
- just for today « Selena Says…
