Posts Tagged: social

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29
Jul 10

How to Succeed in Business? Follow the Grateful Dead

They bypassed Ticketmaster.

…/ Please read the Online Marketing Blog comment policy. ElenaI sat in on a webinar with David Scott last year and when he mentioned The Dead, a very Very VERY large smile came to my face. Aside from my personal connection with this topic (as a deadhead and PR pro), he is absolutely spot on with this. By doing what everyone else thought was bad practice in the music industry (i.e. encouraging free distribution of their music), this band made millions, encouraged decades of lifelong fans, and spawned an entire genre of jam-bands who model after The Dead. Some of those bands also make millions with this approach, and the jam-band scene drives the live music industry. We live in a digital world and media IS and WILL be shared. I am all about following The Dead’s model and distributing great, unique content to fuel SEO. Nice job David, I’m excited for the read… Dave CurrierThis reminds me a lot of NASCAR. Those guys encourage you to bring your own beer to races, hang out with the fans, take pictures and…

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How to Succeed in Business? Follow the Grateful Dead

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28
Jul 10

Determining Family Spending Priorities

In order to keep your financial life on track, it is important to have spending priorities. As part of a plan, articulating priorities can help you make decisions that will keep you on track to meet your goals.

…Children learn from example, and one way that you can help your children learn about saving money and establish spending priorities is to make an effort to decide what your family spending priorities are. Even though my son is only seven, my husband and I frequently discuss money and our priorities around him, and ask him for his thoughts on specific items that apply to him.
The Importance of Having Spending Priorities
In order to keep your financial life on track, it is important to have spending priorities. As part of a plan, articulating priorities can help you make decisions that will keep you on track to meet your goals. When you know what is important to you, as a family, your spending choices are more likely to be in line with your values and they will help you move toward financial freedom.
Those without an overall financial plan quickly find themselves spending money on things that they dont particularly need. Even though my son is seven, he already knows how important it is to set money aside for…

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Determining Family Spending Priorities

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28
Jul 10

AdFreak: Hey Old Spice Haters, Sales Are Up 107%

The numbers are in, and it’s hard to argue that this campaign doesn’t just smell like a man; it smells like victory.

…There’s no doubt that this is a well orchestrated campaign but the key challenges for agencies are not so much coming up with the next stellar piece of creative but:
1. Elevating advertising videos out of the social media entertainment genre. Right now they take their place alongside Charlie Bit My Finger, a Korean baby singing Hey Jude and Justin Bieber’s latest hit. Great entertainment, for sure, but as soon as the video finishes playing, the engagement dies and the consumer moves onto the next shiny object.
2. Developing the strategies and infrastructure that allow brands to build on their viral success and create on-going earned one-to-one communication with consumers. In other words, there’s no point in having 650,000 Facebook fans and 90 million views if the consumer relationship ends once the laptop closes.

And let’s not forget, either that the TV campaign started in February, while the videos started getting YouTube and social media traction in July. That gives you five months’ worth of awareness to…

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AdFreak: Hey Old Spice Haters, Sales Are Up 107%

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20
Jul 10

Lost Crown: Apple No Longer Worth More Than Microsoft

Investors are listening to the ongoing iPhone 4 signal debacle, and are trading accordingly.

…Apple successfully creates fashion products since almost ten years. The problem with that is: what today is hip may be tomorrow’s flop.
However, Apple made it to grow up a loyal fan community. Now it will show up how they will keep at it.
Probably analyst are wrong again, probably Apple users don’t bail out. They love Apple not because of the technical goodness of its products but rather because of the emotional appeal.
Microsoft grew strong with selling feelings in the 80th and 90th, Apple failed in selling solutions in that time. Since 10 years, it seems the tide has turned. That created some momentum at the market. Hang in there!…

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Lost Crown: Apple No Longer Worth More Than Microsoft

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16
Jul 10

What David Lee Roth Can Teach You About Business

…This is particularly important when dealing with new outsourcers. If you are looking for a response from new outsourcers, or even staff, then bury something in the contract. Make them start their response with “white rabbits” or whatever your catchphrase is. Cleans out 2/3rds of respondents off the top. My dad would do that, and it’s freaking clever……

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What David Lee Roth Can Teach You About Business

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14
Jul 10

Crashing Wages Are Wrecking Economy

When virtually all the gains from growth go to a small minority at the top, the result is deep-seated anxiety and frustration. Missing from almost all discussion of America’s dizzying rate of unemployment is the brute fact that hourly wages of people with jobs have been dropping, adjusted for inflation. Average weekly earnings……

…Missing from almost all discussion of America’s dizzying rate of unemployment is the brute fact that hourly wages of people with jobs have been dropping, adjusted for inflation. Average weekly earnings rose a bit this spring only because the typical worker put in more hours, but June’s decline in average hours pushed weekly paychecks down at an annualized rate of 4.5 percent.In other words, Americans are keeping their jobs or finding new ones only by accepting lower wages.Meanwhile, a much smaller group of Americans’ earnings are back in the stratosphere: Wall Street traders and executives, hedge-fund and private-equity fund managers, and top corporate executives. As hiring has picked up on the Street, fat salaries are reappearing. Richard Stein, president of Global Sage, an executive search firm, tells the New York Times corporate clients have offered compensation packages of more than $1 million annually to a dozen candidates in just the last few weeks.We’re back to the same ominous trend as before the…

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Crashing Wages Are Wrecking Economy

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14
Jul 10

"Socially Responsible" Funds Invested Big in BP

If you are a shareholder in a so-called socially responsible or sustainable mutual fund, you may also be an owner of BP, the company responsible for the environmental catastrophe in the Gulf of Mexico.

…If you are a shareholder in a so-called socially responsible or sustainable mutual fund, you may also be an owner of BP, the company responsible for the environmental catastrophe in the Gulf of Mexico.

When BP’s oil rig in the Gulf of Mexico exploded on April 20, the company was a major holding of the Dow Jones Sustainability Index, which calls itself an index of “the leading sustainability-driven companies worldwide.”

BP was also held by Pax World Funds (”sustainable investing is a better, smarter way to invest”), by the MMA International Fund, which is part of a fund group that is “guided by Christian values,” and by the Legg Mason Social Awareness Fund, which, as of March 31, had BP as its single biggest holding.

These are not anomalies. When Cary Krosinsky, an editor of a book called “Sustainable Investing: The Art of Long Term Performance,” tallied up the holdings of about 350 socially responsible investment (SRI) funds from around the world, he found that at the end of 2008, BP was the second…

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"Socially Responsible" Funds Invested Big in BP

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12
Jul 10

What do China’s slowing imports mean?

China’s widening trade surplus in June will inevitably re-focus attention on the question of the overvalued yuan. The renewed surplus looks particularly ill-timed, coming days after the U.S. Treasury agreed not to name China as a currency manipulator.

…China’s stimulus was big, and it was fast. Much of the bank lending ended up going into infrastructure and real-estate investment, as well as various places that might not have been intended. But there were few voices of dissent as China almost single-handedly kick-started commodity prices, regional exports and a wider recovery. Once again, the world marveled as Beijing reeled off another set of double-digit gross domestic product growth numbers….

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What do China’s slowing imports mean?

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9
Jul 10

5 Important Elements of a Sales Landing Page

Every great sales or lead generation landing page have certain similar characteristics to them.

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5 Important Elements of a Sales Landing Page

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9
Jul 10

How Men and Women View Money Differently [Infographic]

We all know that men and women are different in a multitude of different ways, but do you know that extends to their behavior around money as well?

…We all know that men and women are different in a multitude of different ways, but did you know that extended to their money-making and saving habits as well?
Men and women have very different attitudes toward saving for retirement, levels of bargaining ability and confidence when dealing with investments. Not only that, but on average, women make a significantly lower amount of money than men, even when they work in the same position.
Take a look at the infographic below to see just how much men and women differ when it comes to their financial situation.
(Click on the image for a larger version)…

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How Men and Women View Money Differently [Infographic]

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