Using Social Media for Sales - WSJ.com | GoodFinancial.info

Using Social Media for Sales - WSJ.com

Merchants push sales through Social Media after learning how to market themselves through tweets and status updates, some small companies are taking the next step: selling directly to consumers via social-networking sites.

…exists,” says Larry Chiagouris, a marketing professor at Lubin School of Business at Pace University in New York.Businesses without a significant number of Facebook or MySpace fans may have difficulty swaying buyers, he adds. A fan page that isn’t heavily trafficked could create the impression that it isn’t popular, he says. “And nobody likes to shop at places where no one else shops.” Another potential downside is that disgruntled buyers could also quickly blast their dissatisfaction to their network of friends, adds Michael Trusov, an assistant marketing professor at Robert H. Smith School of Business at the University of Maryland. He says a buyer’s network is right at his fingertips when he feels most annoyed with his experience with a company. Mr. Trusov says companies “would need to make sure the customer service level is much higher” than that on a website or in a physical store. Entrepreneurs looking to tap into the trend should also expect to pay a fee for applications that provide shopping carts….

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Using Social Media for Sales - WSJ.com

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